A PROJECT FROM A PREVIOUS LIFE
Problem: Naming and branding a new type of furniture store.
Merseystride is a pioneering social enterprise and furniture store with a difference. They buy furniture destined for landfill: returns, ex-display, damaged or discontinued flat pack furniture. They then help the homeless by not only giving them employment, but by teaching them valuable skills that enable them to start a new life in a place they can call their own. It’s both a furniture store and a lifeline.
A striking visual identity that was informative, sustainable and cost effective, and a name that was a small word that meant so much to the people involved and an even more obvious word to describe what their business was for...Home!