I passed a 6 sheet poster today advertising Manchester as a place to “do something different”. Inspired by the late Tony Wilson “they do things differently here” quote? Maybe.
And? I hear you say. Well, it basically got me wondering if this uniqueness and creativity was being reflected by the big businesses here. If not, why not?
There’s certainly consensus to suggest that a “Manchester-like approach” to business could be crucial for success!
In 2010 IBM published a global survey of over 1500 CEOs in 60 different countries. Its findings highlighted how business leaders recognised that embedding creativity as a key driver was a vital ingredient in the recipe for success. And in the current climate there was a need to be innovative, build different, more imaginative propositions and communications to engage customers on their journey to and within a brand or business. Fast forward to 2013 and it appears that apart from the few (apple and google to name two) creativity is still not quite the vital ingredient added when compiling business strategies.
So…what’s the chase I’m trying to cut to here? To get more members for “CEO watercolour paint club?” Not quite. It’s simple really and it’s more a note to remind or even challenge businesses in the region to take on board the advice of the 6 sheet and Mr. Wilson.
Manchester – do what you’re best at – being different – and above all, creative. Future successes could be defined by those who are.