BPP University is one of the UK's leading private universities dedicated to business and professions. Offering 'through life' study programmes.
They were in a transition period with a new team who were eager to steer away from their current visual identity that was very corporate and unable to flex to the different information and platform requirements along the customer journey.
As ever, there was a But. Not a big one and to be fair a sensible one. Equity had been built up in their Law programmes which had built up a strong reputation. So being sensitive folk we did a touchpoint and creative audit, evaluated what needed to be done and devised a few ways to there; from a gentle evolving of the identity to a radical overhaul.
The end result was more of an interim gentle nudge with a flexible architecture and structure that enabled them to take everything forward (in house) across a multitude of platforms.