What was the problem the client was facing?
Brand Vista are an internationally renowned brand consultancy working with clients such as AstraZenenca, Asda and Merlin Entertainments to name but a few.
They had spent strategic time looking at refining their client offer; repositioning themselves to deliver end to end customer experiences that are aligned to brand fundamentals. As a result, they wanted to rewrite their whole brand presence, content and visual identity.
How did we work with client?
Having discussed their positioning we created several design options, showing applications on key web pages, mobile, and all stationery.
Having agreed one direction we developed the design and created visual identity across all collateral.
A web build partner was sourced to build and test the website. Conch Associates liaised with the web development team daily and at all stages of the build. We supplied layered files for all pages including desktop, tablet and mobile. We also worked with an SEO specialist to ensure keyword search was optimized.
The visual identity progressed in parallel to the web development and was applied to all communication touchpoints.
A new simplified, business-like logo and a vibrant, easy to implement visual identity were rolled out and applied to all elements. This included a much simpler and responsive website, social media handles, all stationery, electronic signatures, invoices, pitch documents and presentation templates.
Old website vs new website saw significantly improved engagement yr on yr. with much-improved dwell time and an enhanced user experience.
Quadrupled the number of pages viewed per website visit
Tripled dwell time duration
Bounce rate halved – the number of people who quit a session without progressing from the home page.
And to date, the figures continue to improve!
In addition, although not as measurable, existing clients were vocal in their praise of the new look and felt it perfectly reflected the revised Brand Vista positioning.
“ Conch Associatesdid a great job and we loved working with them. They get what we’re about, got under our skin and we were spoilt for creative choice. The development was project managed perfectly with no surprises or delays. The design was inspiringand exciting. Everything went as planned……. it was uncanny, like having them sat alongside us at every stage”