NHS London approached us to help them with their ongoing "Get to know Cancer" campaign and their ongoing problem. "How can we start conversations and raise awareness about cancer with a hard to reach audience? Tell them the importance of getting to know their own bodies and most importantly, knowing the symptoms of the early onset of cancer."
A recent campaign where a pop-up shop was opened for a limited period had some success but there still seemed to be a barrier.
So, we spoke to clinicians, cancer activists and people in recovery to try and get an understanding and gain insight and it was clear that if we wanted to get the message out we'd need to literally take the message to them. We did this through mobile pop-up market stalls at strategic locations throughout London.
The pop up stalls and retail interiors were designed and produced specifically to 'normalise' cancer along with literature, signage and interactive items.
Initially they ran in Islington and home games at White Hart Lane and then rolled out across London locations.
“The NHS England’s Get To Know Cancer Campaign is very effective but this activity really accelerates conversations. In the first week in Islington we’ve had over 2000 consultations at one site.” Lynn Paulo – NHS England