Energy Alliance is the customer facing brand of Acrobat Carbon Services and specialises in identifying and upgrading the energy efficiency and energy usage of hard to heat homes in the UK. They approached us to undertake a research and insight project.
We ran deep dive insight research to fully understand their customer journeys and identify any concerns they may have. This then informed creative development, call centre behaviour, appointment setting and after sales activity. It was clear that many people are unaware of the energy saving schemes and how much they can save; or feel that because they are on low incomes they can’t fund the energy improvements.
The insights and creative development identified key concerns to overcome, improved contact strategies and behaviours that will ultimately benefit 000s of families in the UK.