Who, why and what.
euRobotics is an association for all stakeholders in European robotics.
It's aim is to boost European robotics research, development and innovation and to work with the EU in constructing a road map for that in-line with the 'Horizon 2020 programme'. In 2014 they agreed a Public Private Partnership with the EU in order to strengthen the position of European robotics globally.
That partnership was named SPARC and was launched by the deputy EU Commissioner in 2014. Coincidently, the SPARC brand identity, brand bible was created by Conch Associates and you can see it here.
As a result of that work euRobotics approached us again to revisit their identity to future proof it and make it more reflective of the forward facing, energy fuelled organisation.
Working with euRobotics
Based in Brussels, but with stakeholders across Europe we created a lean project team to progress the identity more efficiently. Weekly status calls and meetings took place to not only progress this brief but also further SPARC driven initiatives, brand architecture and sub brand identities creation we were running in tandem.
All identities needed to tip their hat to each other whilst holding their own individuality. Challenging!
A bold, explosive and energetic marque capturing the ambition and dynamism of the Association. A marque that has flex to create individuality for linked initiatives and sub-brands. In addition, a visual identity that mirrored this forever moving and changing industry.
This was demonstrated across both print and digital collateral and culminated in extensive brand implementation guidelines and templates to ensure 'one voice' communication throughout Europe.