A PROJECT FROM A PREVIOUS LIFE
The Co-operative Bank launched this campaign to raise public awareness, to put up-to-date, objective research into the hands of international decision makers and to secure international agreement that countries using these weapons should take responsibility for subsequent clear-up operations and for protecting innocent civilians. It also raised money through Customers Who Care to fund organisations involved in clearing explosive weapons in former war zones.
This mailing was designed to shock. By using a bit of paper engineering and an elastic band of all things, we created a piece of mail that literally jumped out of the envelope!