A PROJECT FROM A PREVIOUS LIFE
Problem: We’re invisible to customers
M&S Money had the difficult task to sell its financial products in a competitive retail environment. Despite being a trusted household name, the financial arm of M&S was suffering from very low awareness, even amongst the most loyal of customers. Poor visibility and positioning in stores meant that a new approach was needed to give a strong retail presence, giving real standout.
Solution: Think RETAIL, not finance!
A vibrant new look with imagery that created a more human approach to money. Some products were packaged, shelved and marketed so you could as easily pick up your travel insurance as your groceries. Plus, by taking the customer journey from car park to till and beyond we could identify key touch points, drive people to strategically positioned products in relevant areas, and more importantly create talking points and advocacy.