A PROJECT FROM A PREVIOUS LIFE
Problem: How do we attract students to our university?
Manchester Metropolitan University faced a new challenge. In the wake of the introduction of tuition fees students the market had become much more competitive.
Everything that makes Manchester unique mixed with facts, figures and facilities. The end result was an eclectic mix of them all and definitely stood out from the crowd.
The quantitative research carried out showed that it prompted 94% of the recipients to open days to find out more.