Europe's largest public and private partnership in Intelligent Robotics, namely, SPARC has the ambition to positively impact the lives of all Europe's citizens by 2020.
SPARC has a contractual partnership with the EU and the European Robotics community and combine with 180+ member organisations to strategically position European intelligent robotics globally and ensure it brings benefits to the European economy.
Conch Associates (in partnership with Brand Vista) were tasked with the positioning and naming of the new brand. Once this high profile European organisation was christened, creative concepts were developed, refined, and rolled out into an ever evolving logo and flexible visual identity.
The identity was demonstrated across all member, customer and public facing touchpoints – from digital to printed collateral, events, plus internal and external presentation templating.
The "go to" masterfile document developed by Conch Associates for all things SPARC contained every aspect of the brand; from positioning, values, and ambition, to route maps by audience and the full expression of the identity across all collateral, digital and physical.
SPARC is now the official adviser to the EU for the robotics community and recommends funding areas in-line with the ambitions of 'Horizon 2020'.
All at Conch are very proud of our work with SPARC. Even more so given that we had only been in business two years before we received the amazing brief and creating the new identity.
We continue to work with the members on new and continuing projects and continue to be excited at a future with intelligent robotics working for all our benefit.