TutorFuture provide one to one tuition for all levels and needs from primary to A level. They pride themselves in offering a tailored approach to learning rather than a broad brush approach. The problem was, they had a name but no visual identity.
So, as ever, we took the journey, listened to parents and their children. It was clear that there was a lot of anxiety surrounding the whole are. Parents wanting what's best and pupils wanting a boost in confidence and self esteem. It was clear that the the existing competition and options available had a set approach.
The solution was vibrant and fun visual identity that carried a reassuring tone of voice and gave focus to 'learning solutions as unique as your child.'
The logo was designed to not only hint at the wise owl but also one to one dialogue